11 Psychological hacks using fonts
Designers swear by the importance of fonts. They often see what most people overlook. At the superficial level, it could feel like fonts are about the beauty of the written word. But, as designers say, 'It reflects the character of writers and their written word. It is deeper than looks and can make or break a word.' In this short post, I'll summarize the research insights on typography from the brain sciences. Specifically, I've summarized the effect of typography on perception and memory. If you are hoping to find what psychological sciences say about fonts, you've come to the right place. Incoming research insights. Note: This is almost like a review of Literature. I've cited over 15 studies to draw insights. Ugly is not bad if it is useful Use Psychology to choose your fonts What is typography? Typography is the collective features that make up the style of printed material. This includes: Font style (Sans-Serif, Serif, Monospace, etc.) Font size Letter spa...