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11 Psychological hacks using fonts

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Designers swear by the importance of fonts. They often see what most people overlook. At the superficial level, it could feel like fonts are about the beauty of the written word. But, as designers say, 'It reflects the character of writers and their written word. It is deeper than looks and can make or break a word.' In this short post, I'll summarize the research insights on typography from the brain sciences. Specifically, I've summarized the effect of typography on perception and memory. If you are hoping to find what psychological sciences say about fonts, you've come to the right place. Incoming research insights. Note: This is almost like a review of Literature. I've cited over 15 studies to draw insights. Ugly is not bad if it is useful Use Psychology to choose your fonts What is typography? Typography is the collective features that make up the style of printed material. This includes: Font style (Sans-Serif, Serif, Monospace, etc.) Font size Letter spa...

Teaching aids and Instructional materials- tools for teachers and students

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Psychologists, designers, educationalists, and many professors around world work on improving the quality of education because a lot depends on the education of a whole generation. The resources a teacher uses while teaching play a role in how students learn. Motivation, stimulation, retention, interest, actionable learning, etc. can vary based on how the act of teaching occurs. In this article, I'll be covering how the teachers of tomorrow can leverage digital interactions and technology to facilitate learning. Traditionally speaking, we are talking about teaching aids and Instructional materials. Teaching aids and Instructional materials Teaching aids (TAs):  Teaching aids are objects (such as a book, picture, or map) or device (such as a DVD or computer) used by a teacher to enhance or enliven classroom instruction (Merriam-Webster). They could be audiovisual teaching aids such as videos and guest lectures or tactile like 3D models. Instructional materials (IMs):  Instructi...

How can a boss motivate employees and keep them satisfied?

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Considering the fact that most adults spend most of their day at work, it is of prime importance to understand why we work and why we earn money for it. This article will look at 3 important factors that affect the human workforce. Intrinsic motivation - the feeling of wanting to do work which comes from within Job satisfaction - the feeling of being satisfied with your work, colleagues, growth, money, etc.  Pay - factors associated with fulfilling your financial needs and being compensated for your time and effort.  Intrinsic motivation, job satisfaction, and pay at the workplace Money and Job satisfaction often go hand in hand as we feel that the right amount of money can justify our time and effort. That isn't always the case. Monetary satisfaction can be temporary. Feeling a true sense of purpose brings satisfaction. That motivates. Should you consider job satisfaction or money in a job?  This is how your employee thinks.  Let us look at pay and satisfaction indi...

Natural variation and decision making

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Imagine you are in your 9th grade. You scored 80%, everyone expected you to. The teacher praises you. Your friend scored 40% and the teacher scolds him. Next exam. You score 76%. Your friend gets 45%. What just happened? It is seemingly logical that praising you got you to slack off and lose your grade while your friend benefited after scolding. The thing is, while it appears that the teacher influenced the grades, such a fluctuation is likely to be a natural fluctuation. Plain and simple changes that depend on so many variables that they appear random to us.  There is a very high chance that the teacher's scolding and praising changed nothing. This is called the regression fallacy . It is based on a couple of things. One is to discount natural variation. These innocuous random and natural fluctuations are often underestimated. Two, erroneous attribution of events to a controllable cause. Natural variations and fluctuations are significant causes that we often underestimate Where w...

4 cognitive biases you should be aware of

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These cognitive biases could be spoiling your decisions with incorrect perception. Understanding cognitive biases and overcoming them lie at the heart of negotiations, risk-taking, investments, audience building, developing relationships, choosing a moral side, debating, increasing sales, proving a point, etc. This is an endless list. Basically, anything that needs attention, observation, decision making, and perspective, can be compromised because of cognitive biases. 4 cognitive biases you should overcome to think clearly ... Thinking mistakes that the brain makes unknowingly. Telling you that cognitive biases compromise your decisions is a rather grim story. True, but grim. So I've already written a piece on how to counter cognitive biases . Do read that article once you are done with this post. Let us dive right in. The confirmation bias: Perhaps the most significant and elusive of all biases. Consider the example of person XY being anxious about social situations. Such a perso...

8 powerful ways to overcome thinking errors and cognitive biases

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There are cognitive biases and thinking errors. Our brains have evolved to have tendencies that, sometimes, and unfortunately, lead to errors. Our perception is compromised, our decisions are based on wrong information, our reactions are based on wrong information. So often. These could be errors in how the brain absorbs information- interpreting conversations, reading articles, understanding behaviour, understanding motivations of others, rights & wrongs. The brain has evolved quick tendencies for a reason, but many of them may be out of context today. For example, jumping to conclusions such as - the food is toxic based on a colour may have been useful back in the day, you know a million years ago when we were all babies. These 'heuristics' lead to highlighting day to day information in unproductive ways. Especially when there are inherent tendencies about oneself or the others.  For example, if there is a tendency to be self-critical, you might interpret social cues in ...

Top 5 psychology channels on Youtube

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I love watching youtube videos. In this short article, I'll share 5 of the best video channels about psychology. Top 5 Psychology Channels on YouTube for beginners, enthusiasts, and professionals (2018) If you like psychology, you MUST watch these. I would personally vouch for them (not endorsed, oh how I wish, sigh). They are all engaging, fun, and informative. Each of these channels has creators who put in a crazy amount of effort into making quality content. 1. PBS BrainCraft Short simple videos with a fun animation style. Vanessa hill really makes her content accessible. BrainCraft videos are usually very specific and crisp. I find BrainCraft to be on the fun side of psychological sciences. The topics she chooses can very well become topics of conversation in real life; without the pretence of intellectual debating. Go without saying (if seen her videos), the content is based on empirical research but the content isn't a numerical overload. She focuses on the concepts and t...